If you’re dedicated to kindness, sustainability, & progress, i want to work with you
BRAND IDENTITY
Everything you need for a breath-taking look that connects with your ideal audience.
You wouldn’t embark on a long back-country trip without knowing your destination and how to get there, right? So why would you wing the identity of your business? Let’s build your brand foundations, including values, voice, and a deep dive into all things visual to set you up for success.
HOW WE CAN WORK TOGETHER
Website design
Optimize your online presence for conversion
Your website is your opportunity to own your narrative. Ignore the algorythms and speak directly to your people. By investing in a strategic website, you can attract more organic traffic, build an email list, show off your expertise, and feel confident that you won’t lose your hard work to some social media owning billionaire.
Illustration
Because hand-made artwork is heaps more powerful than AI
People have always and will always have strong reactions to human-made artwork. AI can have its uses, but trust me, you don’t want to repulse your audience with the obvious stench of fake and stolen art. Decorate merchandise, posters, social content, and more with custom illustration that tells a story and feels good.
"One word to describe my experience working with Emma and [Bright Spot]: WOW. From start to finish, this process was seamless and fun. We built not only a cohesive design and a gorgeous logo suite, but she provided invaluable advice on how to grow my brand overall—from a target audience to my identity as a business owner and even content ideas. Emma turned what felt like an impossibly scattered vision into a masterpiece; the number of happy dances I did at each presentation was wonderful. I cannot recommend [Bright Spot] enough. A million stars."
- Justice
My experience working with Desert Rain Design for my rebrand far exceeded my hopes and expectations. From the initial injury, to the final wrap up, and all of the steps in between, I seriously could not be happier! ... Somehow Emma was able to translate my whirlwind of philosophy and inspiration into a cohesive and strategic brand, perfectly. She is intricately thoughtful in her own artistic process and delivery of ideas, which gave me the clarity I needed and made the entire process incredibly exciting.
- Adrianna
"Working with Emma was so easy, she was able to bring my idea to life and make it even better than I imagined. Every revision I asked for was met.
Somehow she knew exactly what I wanted even when I was slightly unsure in my description. The color palate and font she chose will be a huge help for my website design. I feel like my brand truly has an identity now, thank you!"
- Brianca
"Working with Emma was one of the best experiences!
She listened carefully to my brand and vision, and exceeded all expectations when she made it come to life. Every step of the process was seamless, and I trusted Emma with each aspect of the project.
I would recommend her work to anyone looking for a brand identity and design. Thank you, Emma, for all of your great work!"
- Court
ABOUT THE ARTIST
I am a science-loving art nerd who loves plastic-free products, visiting national parks, soccer, and trying new foods.
With experience in branding, web design, marketing, painting, printmaking, and photography, I know what it takes to creatively run a business. I use my expertise to help other's grow their brands without getting burnt out.
I have worked with over 50 brands to transform their identities and would love to work with you next!
BEHIND BRIGHT SPOT
Strong brand foundations are like a healthy ecosystem; when they are built from the ground up, everything thrives.
Fireflies are an indicator of healthy ecosystems and studies show with the state of our climate, pollution, and over-consumption, that they may not be around much longer.
That is why sustainability and forward-thinking are important for a brand's success. We have to take care of what we have now so our future can remain bright.
HOW YOU CAN GROW
In addition to saving you time and energy trying to noodle around and figure out design psychology and file types on your own, studies show that brand identities affect consumers' willingness to pay premium prices, as does a memorable shopping experience. A trustworthy first impression can increase your brand's sales, while a hasty DIY look or glitchy web experience can drive them away.
Investing in the proper brand foundations now can save you time & money by doing it right the first time. It can give your more clarity on your daily operations, and the sooner you increase your sales, the more time your returns have to compound!
Frequently asked QUESTIONS
How will this transform my business/brand?
A complete brand identity dives deep into your goals and your audience's desires and turn-offs to give you a strategic direction that lasts long into the future rather than trend-chasing. It also helps you rest assured that your brand has the guidelines and elements it needs to stay cohesive and trustworthy across platforms. Some stores require these kinds of organized brand elements. Not to mention, you'll just look and feel so great with a confidence that will pour out all over the place. It can change the way you show up and audience can feel that difference!
Frequently asked QUESTIONS
Is your process collaborative - how will I be Involved?
Yes, my process is very collaborative! It is enough to make sure your voice, vision, and goals are being centered but not too much that you have to feel overwhelmed. For example, you are able to provide me with your Pinterest boards or other inspiration photos while we start the direction phase, which is really helpful for me if you have a vision in mind. If you have absolutely no idea, no stress! I also create brand mood boards and create the vision in the direction phase so you don't have to.
Frequently asked QUESTIONS
How do I know I will like the final result?
I don't guarantee anything, but the process is set up to periodically make sure we are on the same page. The questionnaire, direction, and mood board development stages help with that, as do each revision window. The project's success can be influenced by the level of attention you give in your feedback, so please be specific and articulate in your revisions. I tailor each design to the strategy, but I do have my own style, so viewing my work before our free discovery call can help you make sure we are a good fit sylistically.
Frequently asked QUESTIONS
How long does it usually take for brand/web design?
The basics of brand design take about 45 days from contract start date to final deliverables. This can be longer if we add on more collateral items, like business cards, packaging, social media templates, illustrations, etc.
You can plan for about two months for a full website design and one month for a custom homepage design.
Branding + Web could take a total of 3-4 months, so it is important to book in advance before you need something to be done!
