CASE STUDY
PROJECT GOALS:
MTSRHC
Create a cohesive and approachable brand identity that connects with people across Montana so they feel comfortable learning and talking about sexual & reproductive health issues.
Create brand visuals for sub-topics of the collective like their posts about the MT Legislative session and Supreme Court issues.
MT SEXUAL & REPRODUCTIVE HEALTH COLLECTIVE
1. STRATEGY
The foundations of the brand were built on a specific look at audience and their pain points and desires, as well as where they get their information.
When comparing to other options out there, we created a visual direction that stood out and a voice and tagline that encapsulated their mission clearly.
2. LOGO SUITE
MTSRHC's mission is to mobilize and supporting inclusive, equitable grassroots advocacy to uphold the fundamental human right to bodily autonomy.
Because their partners work a lot with law and justice and inclusion is a main focus, I created a logo that is an ampersand that is balancing the scales of justice.
3. ADDITIONAL ASSETS
All of the previous logos (and more!) were exported in every applicable color, along with specific gradients and instructions on how to use every color together. Then we moved on to social media template design and illustrations!
The templates were built to have their own specific look depending on the topic, and the illustration style is simple, friendly, and not too time consuming to reproduce to accommodate the frequency of posting the collective needs to do!
MTSRHC REVIEWS
"My experience working with Emma for the rebrand was the easiest and smoothest process I've ever had working with a designer! I highly recommend Emma if you need to hire a designer!"
"You are TRULY the best designer I've worked with. The intention that you put into everything is BRILLIANT! Plus you're efficient! It's been a JOY!!!"
